Client: got milk?
tasty truths
When got milk? launched in the 90s, people loved milk. But we were dealing with a very different reality: radically declining sales, public mistrust of farming, and the rise of alternative milks. We developed a multipronged approach that made the case for real milk with facts, humor and disarming charm.
Lunar new year
For the 2019 Lunar New Year, we created a social media giveaway for got milk? to authentically celebrate the occasion. We partnered with three talented Asian-American artists (Nick Lu, Sophie Diao, and Christine Cheung) and asked them to create shareable works of art based off their own personal experiences with the holiday.
sunday funday
I created the key art and design for the first got milk? Sunday Funday activation. Based off the simple truth that milk keeps kids hydrated (even while they’re literally bouncing off the walls), we partnered with popular influencer, Sofie Dossi (Gymnast & America’s Got Talent finalist), for a day of fun at local trampoline parks.
Agency: GALLEGOS United | Role: Art Director